Project Overview
Before launching AAPD Studio, our founder Andrés Alejandro served as Creative Director at Kosovo Addis—a digital agency focused on strategic communications for international NGOs. During that time, he led high-impact campaigns for organizations like CARE, Project HOPE, HelpAge, and Catholic Relief Services, supporting their missions in over 20 countries.
Designing for impact means aligning empathy with strategy. This experience in the nonprofit world now fuels how AAPD Studio approaches mission-driven design—with clarity, relevance, and purpose.
Client
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Kosovo Addis (Global NGO Communication Agency)
Impact area
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Public Health, Poverty Alleviation, Humanitarian Action
Work
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Creative Direction, Visual Strategy, Web & Email Design, Content Architecture
100,000 Strong in the Americas
A White House initiative — designed and delivered from Kosovo Addis
While at Kosovo Addis, Andrés Alejandro led the design and rollout of the official website for 100,000 Strong in the Americas, a major educational and exchange initiative launched by the White House.
The project demanded rapid execution and high-level coordination. Phase 1 focused on launching a focused digital presence under tight deadlines. Phase 2 evolved into a broader platform serving diverse audiences and stakeholders across the Americas.
Key Objective
Unify visual storytelling across digital platforms for global NGOs. From campaign identity to digital experiences and fundraising tools, the goal was to translate complex causes into clear, emotional communication.
The result: stronger digital presence, increased donor engagement, and strategic clarity across audiences and regions.
Average email open rate improvement
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Year-end fundraising growth across campaigns
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NGOs supported globally
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Visual assets delivered annually
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Andrés has worked hard in many creative products as part of the Kosovo-Addis team. He has brought a great deal of help to the entire non-profit community. Kosovo-Addis will definitely recommend Andrés' work
I've worked alongside and managed Andrés for close to a year and a half, and his propensity for being creative is unrivaled when I evaluate and compare him with other designers I've known and worked with. He's a great collaborator and easy to get along with. Andrés devotes all of his creative energy into every project assigned to him, and, being aware of and building designs informed by best practices in digital marketing, utilizes his creative flair to produce value-added work with 100% dependability. He's a great colleague and someone I'm glad to know.
Andrés is a pleasure to work with; a designer of uncommon talent and flair; a worker defined by dedication and solutions. Much more than someone who can simply follow directions, Andrés quickly grasps clients' abstract concepts and communication goals before helping transform these into a tangible visual representations. He's more than a digital designer - he's a real designer. Period.
Andrés is an excellent colleague. Among his strengths are the ability to manage large-scale projects, conceptualize and develop digital strategies, advanced skills in design software, musical creation, and training in design project management. He is kind, creative, and efficient.
